Creating Your Business Page And Setting Up Business Manager
Before you can advertise on Facebook, you have to have a Facebook Business Page and an Ad Account inside Facebook Business Manager. Business Manager is where a company manages their Facebook Page and Ad Account, assigns permissions to every person authorized to work on that business inside of Facebook, organizes all of their assets, manages audiences, and accesses all the reporting features.
In this chapter, you’ll discover how to use Business Manager to set up your Business Page on Facebook and create an Ad Account to enable you to run your first ad.
To create your Business Page on Facebook, start with your personal account. From your personal Facebook account, click on Pages, then click the Create Page button at the top. Choose your Page category as either a Business or Brand or a Community or Public Figure.
Name your Page the same as your business. Add a category. As you start typing, it will provide matched categories. See Figure 2–1 on page 12.
Now that your Page is created, it’s time to personalize it. You’ll need two images: one for the profile photo and another for the cover photo.
Your Page’s profile photo appears square in some listings and round in all of your posts, ads, and comments. Once you upload it, be sure it still looks good when it’s cropped into a circle. It should be 170×170 pixels in size.
Your cover photo is at the top of your Page and should be 851 pixels wide by 315 pixels tall. You can even use a video as your cover photo. Sites like Canva.com have free templates to help you get these the right size. See Figure 2–2 for sample photo sizes.
Once you have the photos customized, the next step is to fill in as many details as you can about your Page. Click the Edit Page Info button below your cover photo. Once you’ve filled that out, choose About in the left-hand column and fill in as much as you can of those details. While you’re filling out the details, remember that you’re filling them out for a prospective client to read. After you complete your Business Page, you’ll move on to creating a Business Manager account.
CREATING YOUR BUSINESS MANAGER ACCOUNT
Business Manager is where you’ll organize and manage your business-related activity on Facebook. It will hold your Facebook Business Pages and Ad Accounts, and allow you to add marketing partners to help manage your business. Even if you already have an Ad Account, you still should create a Business Manager. It is separate from your personal Facebook account so you don’t have to worry about mixing business and pleasure.
That said, you’ll need a personal Facebook account to create a Business Manager account just like you did for your Business Page. It’s part of Facebook’s security policy to confirm the identity of anyone running ads.
To create a Business Manager account, go to https://business.facebook.com and click Create Account.
After entering your name and business email address, fill out your address information and your Business Manager account will be created.
Create an Ad Account
Once it is created, you’ll be able to add your Page and add or create your Ad Account. An Ad Account is what enables you to create and run ads on the Facebook platform. Click Add Page to add a Page you already own. Then click Add Ad Account to either move an Ad Account you already own to your new Business Manager or create a new Ad Account if you don’t have one, as seen in Figure 2–3 on page 14.
If you’re not sure if you have an Ad Account, you can go to Facebook Ads Manager at https://www.facebook.com/adsmanager/manage and see if any accounts show up. If any accounts show up in the drop-down of accounts, click on them and copy the ID out of the address bar. It will be the part after the act=##### in the address. As an example, the account ID is 37889474699799195 in this link: https://business.facebook.com/adsmanager/manage/campaigns?act=37889474699799195&business_id=255539969999811.
If you need to create a new Ad Account, you’ll need to name it. Usually the name of your business or Page makes the most sense. Then choose your time zone and payment currency. Be sure the prefilled versions are correct. Once they’re set, there is no changing them.
FIGURE 2–3. Business Manager Page and Ad Account
Choose if you’ll use the Ad Account just for yourself or if you’re creating it for another business. It’s very important to choose the right option because if you choose another business, you can gain access to their Audience Manager, an important tool to effectively choose who to show ads to.
You can add people to your Business Manager account only after adding your Page and Ad Account. You should add anyone you’d like to have access to your Page or Ad Account here. When someone is added to the Business Manager account, they are defaulted to lowest-level access called, Employee Access. This will only allow them to work on assigned accounts and tools. You can also add finance roles to see or edit billing info. This is usually for a bookkeeper or accountant. It’s always good to have an additional admin on your account in case you get locked out. Just make sure it’s someone you trust. See Figure 2–4 on page 15 for the levels of access.
If you choose a non-admin user, you have to choose what access they have. Grant them access to part of both your Page and your Ad Account, as seen in Figure 2–5 on page 16.
